Websites as we know is like business center waiting to receive as much customers as we can. People will visit a store or a website, especially if that store or website has what they need. The store may have what they need, but people may find it so difficult to visit or stay due to so many factors. The website may be too slow, have so many ads, the design may look so outed and maybe the trust is not there. There are certain factors you must keep in mind, before starting to design your dream website. Below are some few tips to consider before designing a website.
- Layout
- Application of graphic designs
- Easy and quick navigation
- Logo
- Choosing Color
- Choosing the right Theme – target the right audience.
- Make your website fast and responsive.
1) Website Layout
Website layout is the skeleton or structure of a website, what makes it look beautiful. It is also known as the framework that structures information on your website that will make it easier for everyone to understand. It defines content hierarchy and provides a clear path for navigation. Poor visual hierarchy gives the viewers a bad impression regarding your website.
2) Application of Graphic design
Graphic design improves your website’s value to its users. It provides visual appeal that communicates your brand’s value in a way that resonate to your target audience. This goes a long way to optimize users experience making them to find the information they need as quickly as possible. The main purpose of every website is to drive customers to your website. User experience must be the key factor. Graphic design compels users to act in your next sale process.
3) Easy and quick navigation
Most web designers know how to build pretty website but lack the knowledge on how to build a website for customers experience. A good website navigation can retain visitors keeping them engage and make them easily navigates to vital content of the website. Poor navigation will greatly affect the overall performance of the website especially when it comes to visitors’ retention. To improve website navigation, some key factors you must take note of. You must keep your navigation consistent with the website structure, let every category be clearly divided, clear and short navigation title, navigation images should have alt tag. This alone will greatly improve your website visitor retention and hence performance.
4) Logo
A logo is the visual representative of your brand. You must keep it simple with a competitive tag line that give the main vision of what your website is all about. It is very important to add a well design logo that express who you are and what your business is all about.
5) Choosing Color
You need to give your customers a great experience to get them remain on your website. Carefully choose a set of colors for your website to make your site looks astonishing, like colors for background, text, border, tables and so on. The color patten must be consistent throughout the website. Customers can easily recognize your brand just by seeing the color pattern of your website.
6) Choosing the right focus or Theme
Each website is design differently depending on the website focus and the target audience. An E-commerce website is design differently with a hosting website, as wells as a website meant for photography is design differently that that which is meant for blogging, movie, real-estate. The intension of the website needs to be in such a way as to satisfy the client.
7) Make your website fast and responsive: –
When designing a website, the designer and developer must keep in mind the responsiveness of the website like how fast a user is able to navigate through the website, to different section of the site. The website page speed needs to be considered. To check your website page speed visit – Google page speed insight, Gmetrix
Above all, the are many more tips that you can add to your website design to keep your website faster like SEO, page speed, the right keywords, and so much. There are so many better performance websites out there that you can take advantage of by looking at the way the website looks like, why more people visit this site, and why less people visit site like this.